How Network Edge Orchestration Supports the 90/10 Rule of Telecom Deployments

Author: Paul Kratz, Edgewater Networks

EWN_Logo_1SEP11The ever rising demand for voice, video and data services is forcing telecom service providers to move beyond traditional approaches to building their networks. Successful organizations will proactively adopt technologies and practices that enable them to scale, compete, reduce overheads and improve margins. In fact, their success and profitability depends on how quickly and efficiently they deploy their technology platforms to meet requirements and demands.

One of the most useful rules of thumb, 80/20 or 90/10, can be applied to telecom deployments. This means that 80% (but, more likely, 90%) of your deployments should essentially be cookie cutter. Aside from the granular customer-specific details, intelligent edge device configurations are the same.

If you are wondering how your organization can achieve the level of efficiency necessary to meet the 90/10 rule of deployments, here are a few things you need to address.

Reduce the Time Needed for Resolving Customer Issues

One of the keys to scaling deployment is the ability to rapidly resolve customer issues you may discover at installation time. Many organizations have their own labs, in which they can implement various flavors of standard configuration and do some quick testing. This allows them to compare and contrast the expected behaviors they have become familiar with in the lab with the actual behaviors they would see when interacting with customers.

Make sure you have a dedicated team of experts who can provide continuing support to your customers. Train them well so they understand your products and services. In addition, equip them with advanced analytics at every point of the customer support journey. This is the most basic step towards improving customer satisfaction that many service providers often fail to take.

Implementing platforms like Network Edge Orchestration will give your front-line support team full access to powerful analytics, and visibility into performance and service quality. This helps minimize the amount of time spent during the acquisition and troubleshooting processes, and avoid escalating as many issues as possible. The EdgeMarc aspect of network edge orchestration also captures all voice traffic at the edge of the network, analyze individual packets to ensure security and quality control.

Deploy Various Forms of Automation in Provisioning

It is essential to minimize and, if possible, to have zero touch on the equipment before it goes out to a customer. New devices can reuse a significant amount of pattern components. This can accelerate deployment, increase productivity, and reduce costs.

When you include our network edge orchestration solution, you will be able to automate the provisioning of the customer premises. There are three major factors that enable Edgewater Networks to create this state-of-the-art automation solution:

  • First, we make sure that when the devices leave the factory, they would at least have 80% of the configuration on them.
  • Second, our EdgeView server can support automatic configuration. Our EdgeMarc Intelligent Edges seamlessly pair with the EdgeView to actively monitor and optimize performance, and automate provisioning of many VoIP devices.
  • Third, the API within EdgeView provides a rich library of functions for third party systems to interact and integrate with EdgeMarc management.

Scaling your deployments can be overwhelming. However, with the right technology and a lean operational model, you can reduce deployment times, simplify troubleshooting, and ultimately increase customer satisfaction. Contact Edgewater Networks now and discover how we can help your deployments reach the highest level of efficiency and improve your bottom line.


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